PPC (Pay-Per-Click)

PPC (Pay-Per-Click) is an online advertising strategy in which companies pay for each click on an ad they display on search or social media networks. Ads are placed based on the keywords and interests of the target audience, and companies only pay when users click on the ad.

PPC can be an effective way to drive traffic to your website and generate leads and sales. Through advertising platforms such as Google Ads or Facebook Ads, companies can segment their target audience and adjust their budget and bids to achieve optimal results.

However, a successful PPC strategy requires careful planning and management to avoid wasting money and maximize ROI (Return on Investment). That’s why many business owners rely on specialized marketing agencies to manage their PPC campaigns.